NO, bra lines aren't caused by the "wrong size"

We touched on this a little in a previous blog post but when we got on this visible cup line (VCL) soapbox, we did our homework and researched if there was already an existing solution. What we found was frustrating. Not only did it not exist, but there were countless articles about why it's the consumer's fault the bra line shows. Number one reason being “you’re wearing the wrong size”.

This is annoying. Here’s why: everyone wears the wrong size. About 80% of people, actually. That’s because, unless you’re getting custom bras made, we’re stuck with a standardized measurement system. In reality, I’m probably a 33.8276 B ½ cup but that’s not a size, therefore, I’m a 34B. This is evident if you've ever done the Victoria Secret "how to measure your size" video. If you plug in your exact measurements an error comes up and tells you to round up or down. Further, every brand is different. I’ve bought a 34B bra and a 32C bra in the same day because, in those particular brands, that’s what fit. Bra lines happen because the cups edge is not a part of your skin, plain and simple. The cup-to-skin transition is obstructed by the cup's edge and we're doing our best to smooth out the cup-to-skin transition as much as possible.

So can we lay off the “you’re wearing the wrong size” nonsense? Most of us aren’t willing to pay for a custom bra, so let’s work with what we’ve got and make bras look and feel good, instead of blaming people for something we can’t help. 

PS- I hope you read that entire post as if Billy Eichner was passionately screaming it.